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Writing content for your website

Writing and preparing content for the web requires a unique approach. You have limited time to grab the readers attention to get the results you require.

We've listed a few tips below that will help you be successful in getting the right message across.

  • Use short sentences, words and paragraphs (remember less is more)
  • Put the most important point or a summary at the top of the page
  • Use meaningful headings, to break up the content on your pages
  • Limit one idea per paragraph
  • Highlight keywords in your paragraphs by bolding or even increasing the font-size of keywords - but be very careful you don't over do it
  • Bullet pointed lists are a great way to highlight key information
  • Choose your words carefully - simple words that everybody understands are best
  • Build credibility with solid statements about your products, services or company - people will read through any overly exaggerated claims

Updated: 13-03-2010